Free Sales & Marketing Audit for B2B Businesses

Welcome to the FlameFunnels Sales & Marketing Audit.

Completing this survey will allow us to build a custom growth action plan tailored to your business, without needing a meeting.

You can upload optional files (Google Analytics, Facebook Ads, etc.) during the process.

Estimated Time: 5–10 minutes.

I agree to the FlameFunnels™ Mutual Non-Disclosure Agreement and understand that my business information will be kept confidential. I also agree to receive a copy of the NDA via email after submission.

What is your best business email address? *

What is your full name?

Job Title

Your Business Snapshot

What is your business name and website URL?

Briefly describe your core product or service (1–3 sentences).

What is the average value of a closed sale/customer for you today?

What is your ideal average value per customer you would like to achieve?

Current Traffic & Lead Generation

How many inbound leads (organic, paid, referrals) do you generate per month on average?

Other (please specify)

How much ad spend are you currently investing monthly (if any)?

How many active lead magnets or opt-ins do you currently have?

1–2

3–5

Upload your latest Google Analytics reports or traffic reports here.

Sales Funnel & Conversion Systems

Do you have a funnel in place (not just a website)?

Yes (Fully built)

Yes (Partially built)

No funnel – only a website

Not sure

How are you currently converting leads into booked sales calls or demos?

How many sales calls/demos do you complete per month on average?

How many leads no-show or cancel before the call? (Monthly average)

What is your close rate from sales calls (% or estimate)?

Upload any sales tracking reports, call logs, CRM exports, or deal pipelines you want us to review.

Sales Team and Infrastructure

How many salespeople (including founders) are actively closing deals?

Just me (the founder)

1 salesperson

2–5 salespeople

6+ salespeople

How are your prospect lists built currently?

Manual prospecting (e.g., founder/Sales team research)

Paid database subscriptions (e.g., Apollo, Zoominfo)

Outsourced to VA/agency

No consistent method yet

Do you have automated CRM workflows (e.g., automated follow-up sequences)?

Yes, fully automated

Some automation

None yet

Offer, Positioning, and Assets

Which best describes your offer clarity?

Crystal clear (one core offer, clear transformation)

Somewhat clear (multiple offers, unclear messaging)

Unclear / Still developing offers

Which marketing assets do you currently have in place? (Select all that apply)

How many testimonials or case studies do you have available to use today?

None

1–5

6–10

11+

Upload any key marketing assets (case studies, decks, VSL links, etc.)

Tracking, Reporting & Optimization

How are you currently tracking your marketing and sales performance?

Do you have clear acquisition cost (CPA), lead cost (CPL), and ROI benchmarks for your marketing channels?

Yes, fully documented

Somewhat

No, we’re guessing

Upload any existing Facebook Ads, Google Ads, or CRM reports here for optimization feedback.

If you could fix ONE THING instantly, what would it be?

Results Delivery Preference

How would you like to receive your personalized Audit Results and Growth Recommendations?

WhatsApp (Fastest Response) — Opens direct chat

Slack (Private Growth Channel) — Invite James@b2bgrowth.systems

Email (Default Method) — We'll email you within 48 hours