The Funnel Audit Checklist™ is a 7-phase diagnostic we use across SaaS, agencies, and tech to:

  • Identify revenue leaks

  • Score pipeline readiness

  • Prioritize high-impact upgrades


 No fluff. No theory. Just systems that close.

Funnel checklist preview by FlameFunnels

What It Covers

This audit maps your entire funnel ecosystem across 7 critical stages:

🎯 Strategy & Offer

  • Avatar targeting, pricing logic, PMF, hook, and risk reversal

📄 Funnel Pages

  • Scroll-style sales page, quote builder, lead magnet sequencing

📬 Lead Gen Stack

  • Cold email, LinkedIn, CRM logic, and the 4P outreach framework

🔄 Email Sequences

  • Lead delivery, nurture, retargeting, follow-up flows

🛠️ Conversion Tools

  • Scrolls, demo scripts, offer decks, objection handling

📚 Content Engine

  • SEO + blackhole scrolls, retargeting, trust-building

🖥️ Infrastructure & Tech

  • CRM (GoHighLevel or equivalent), calendar sync, domain auth, pixel logic

WHO IT’S FOR:

This audit was made for:

  • SaaS founders or tech leaders preparing to scale

  • Agencies or consultants with half-built funnels + no follow-through

  • Sales or ops leads about to install their first CRM or retargeting setup

  • Anyone tired of throwing traffic at a system that doesn't convert


If you're not sure what's broken — this will show you.

If you are? It’ll show you what to fix first (and what to ignore).

Seven-phase funnel audit diagram

“Why Most Funnels Fail Quietly”

It’s not because your offer sucks.

It’s not because your funnel “doesn’t work.”

It’s because your buyers aren’t getting the right message at the right time.


 Your funnel’s job is simple:


Match message → to stage → to buyer psychology → automatically.

And do it with scrolls, follow-up, and micro-adjustments — 24/7.

This checklist reverse engineers that system.

Use it. Then let us install the version that scales.

Ready to stop guessing and start scaling?

Download the Funnel Audit Checklist™ and audit your revenue engine like we do for our $20k+ clients.

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